Privacy policy

Your privacy matters to us. This policy explains what information we collect, how we use it, and your rights as a customer. We keep it straightforward — no walls of legal jargon.

Blue Lava Clothing is a brand of Blue Lava, Inc., based in Santa Clara, California.

What We Collect

When you visit our site, place an order, or create an account, we may collect:

  • Name and contact info (email, phone, shipping and billing address)
  • Payment information (processed securely through Shopify — we never store your full card number)
  • Account login credentials
  • Order history and preferences
  • Device and browser information (IP address, browser type, operating system)
  • Browsing behavior on our site (pages viewed, time on site, referral source)
  • Information you voluntarily provide (product reviews, photos, survey responses)

How We Use It

We use your information to:

  • Process and fulfill your orders
  • Send transactional emails (order confirmations, shipping updates, return communications)
  • Send marketing emails and promotions (only if you've opted in)
  • Improve our website and customer experience
  • Prevent fraud and protect our business
  • Comply with legal obligations

Cookies & Tracking

Our site uses cookies and similar technologies to keep the site running, remember your cart, and understand how visitors use the site. You can manage cookie preferences through our cookie consent banner (powered by Consentmo).

Types of cookies we use:

  • Essential cookies: Required for the site to function (cart, checkout, login)
  • Analytics cookies: Help us understand site traffic and behavior (Google Analytics)
  • Marketing cookies: Used for targeted advertising (Meta Pixel, future ad platforms)

You can disable non-essential cookies through your browser settings or our consent manager, but some site features may not work properly.

Third-Party Services

We use trusted third-party services to run our business. These services may have access to your data only as needed to perform their function:

  • Shopify (ecommerce platform and payment processing)
  • UPS (shipping and delivery)
  • Judge.me (product reviews)
  • Consentmo (cookie consent and GDPR/CCPA compliance)
  • Google Analytics (website analytics)
  • Future services may include: Klaviyo (email/SMS marketing), Meta (advertising), Google Ads

We do not sell your personal information to third parties.

Email & SMS Marketing

We only send marketing emails if you've opted in — either through our email signup, at checkout, or through your account. Every marketing email includes an unsubscribe link. You can opt out at any time.

We don't currently send SMS marketing. If we add SMS in the future, we'll get your explicit consent first.

Data Security

We take reasonable measures to protect your information. Our site is hosted on Shopify, which uses industry-standard encryption (SSL/TLS) to protect data in transit. Payment processing is PCI-DSS compliant through Shopify Payments.

No system is 100% secure. While we do our best, we can't guarantee absolute security.

Your Rights Under California Law (CCPA)

If you're a California resident, you have the right to:

  • Know what personal information we've collected about you
  • Request deletion of your personal information
  • Opt out of the sale of your personal information (we don't sell it, but you still have this right)
  • Not be discriminated against for exercising your privacy rights

To make a request, email us at policy@bluelavaclothing.com. We'll verify your identity and respond within 45 days as required by law.

Children's Privacy

We do not knowingly collect personal information from anyone under the age of 13. If you believe a child under 13 has provided us with personal information, contact us and we'll delete it promptly.

Data Retention

We keep your personal data for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, and resolve disputes. If you request deletion, we'll remove your data unless we're legally required to retain it.

Changes to This Policy

We may update this privacy policy from time to time. Changes take effect when posted to this page. We'll notify you of significant changes via email if we have your contact information.

Last Updated: March 29, 2026

Questions? Email us at policy@bluelavaclothing.com.